Yearly Archives : 2015 
People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. […]
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Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various […]
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SMS remains one of the most valuable vessels through which to drive consumer engagement and aid marketers in building their user list. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. There are countless benefits […]
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Did you know that Thursday the 19th of November 2015 was World Toilet Day. While it may seem like and odd, or maybe even humorous, thing to dedicate to a day, its very serious. There are 2.4 billion people on the planet who lack access to proper sanitation. An issue which can lead to […]
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In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in […]
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A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the […]
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As part of our ongoing series on the use of SMS by schools (previous post here), today we look at how teachers can use bulk SMS to keep both parents and students in the loop. One of the greatest problems teachers are faced with is how to keep in touch with parents of pupils, and […]
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Schools are constantly working on ways to improve communication between staff and both parents and students alike, particularly under emergency circumstances where rapid response is vital. As mobile phone technology becomes even more widespread, growing numbers of schools are using SMS notifications to communicate information ranging from severe weather alerts to bomb threats. Why use […]
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As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold […]
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Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to […]
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