Smart businesses are careful with SMS

People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. A recent survey carried out by SAP, established that 64%of consumers believe that businesses should converse with customers more frequently via SMS messaging. Furthermore, 82% of consumers were found to believe that organisations should make it as simple as possible for customers to communicate with them. Similarly, 76% of customers claimed they were far more […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various types of unsolicited text messages and how to deal with the issues they cause. Identifying Texts as SPAM Spam messages are usually delivered to randomly generated numbers and advertise services such as PPI claim handlers, debt write-off firms or accident ‘ambulance chasers’. More often than not the sender will appear as an 11 digit mobile […]

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5 Amazing Examples of promotional SMS Messages

SMS remains one of the most valuable vessels through which to drive consumer engagement and aid marketers in building their user list. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. There are countless benefits to SMS marketing, but perhaps one of the greatest is the power for marketers to not only reach those which own a smartphone, but anyone who has a feature phone too, which is currently estimated at 96% of the global population. Here we have compiled a list of 5 amazing examples of promotional SMS messages […]

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How SMS is Transforming Waste Management in Senegal

  Did you know that Thursday the 19th of November 2015 was World Toilet Day. While it may seem like and odd, or maybe even humorous, thing to dedicate to a day, its very serious. There are 2.4 billion people on the planet who lack access to proper sanitation. An issue which can lead to serious illness issues in some of the worlds poorest countries. The capital of Senegal, Dakar, has a waste management reputation that is is poor to say the least, with 80% of the cities people currently using pit latrines. This is far from an ideal situation as they can often get full and stay full for […]

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MasterCard Pioneering the Use of SMS for Security

In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in the wide scale acceptance of biometric security. Its success has has also been an important factorl in paving the way for other solutions to develop, such as the use of a smartphone camera to take a ‘selfie’ as a means of identifying users wishing to make payments. Based on this, MasterCard are set to introduce […]

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Embracing all Channels For Real Marketing Success

A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the wide reach they got with their initial opt-ins. As with most SMS campaigns, Seattle Sun Tan’s first goal was to collect their customer’s mobile phone numbers and gain their permission to send them deals in the form of an SMS message in the future. They were able to collect telephone numbers by using short code […]

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SMS Messaging for Schools: Keeping students and parents in the loop

As part of our ongoing series on the use of SMS by schools (previous post here), today we look at how teachers can use bulk SMS to keep both parents and students in the loop. One of the greatest problems teachers are faced with is how to keep in touch with parents of pupils, and similarly pupils themselves once they have left the classroom. In the past teachers would heavily rely on newsletters to pass information on to parents, either in a physical letter or electronically via email. However, such methods are flawed in a number of ways, as the physical newsletters depend entirely upon the student delivering it to their […]

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SMS Messaging for Schools: Send Emergency Updates Quickly and Easily

Schools are constantly working on ways to improve communication between staff and both parents and students alike, particularly under emergency circumstances where rapid response is vital. As mobile phone technology becomes even more widespread, growing numbers of schools are using SMS notifications to communicate information ranging from severe weather alerts to bomb threats. Why use SMS? Though there are a huge variety of ways to communicate today, for example via social media platforms such as Facebook and Twitter, SMS messaging remains the only method which users can reliably communicate to thousands of people and feel assured that the information has been delivered promptly and directly to the intended recipients. Schools worldwide are […]

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The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]

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One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to your messages, your business can do well to create a sense of exclusivity and urgency about the offers that are made. As text messaging is an instantaneous medium, real-time offers should be included in the SMS message. Whether they outline a particular product that is reduced or a current sale that’s taking place, the message should describe […]

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