What are SMS Short Codes and How Can They Bring You More Customers?

An SMS short code is a 5-6 digit phone number used by businesses that send and receive SMS to individual customers or prospects. The short code is much like a mobile number in that it can send and receive SMS messages, but the number itself is much shorter in length and easier to remember. The real value of SMS short codes however, comes from the ability to acquire potential customers by having them voluntarily opt-in to offers, services, or further marketing messages. By advertising your offer and asking consumers to text a message to your short code you invite them to start the dialoge, allowing you to gain potential customers more easily and […]

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Why SMS is the Most Popular Form of Communication in the World

A Brief History of SMS Messaging SMS (short message service) messaging is a concept that was initially developed 30 years ago by Hillebrand and Ghillebaert in the Franco-German GSM cooperation. The ‘short’ aspect derives from the 160 character limit that text messages hold. The world’s first text message was delivered by Neil Papworth, a former Sema Group Telecoms developer, with the aid of a PC to type as mobile phones lacked keyboards at the time. The content of the text was ‘Merry Christmas’ and it was successfully received by Richard Javis at Vodafone. In 1993, Nokia became the first handset manufacturer whose phone line supported user-sending of SMS messages. Four […]

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Using SMS Messaging for Customer Bookings and Appointments

Today, a large proportion of organisations and businesses use some kind of booking or appointment system as part of their service. In Healthcare, Sports and Fitness, Leisure, and many other industries, there are instances where customers need to specify a particular time and place to use the service on offer. This could be anything from a simple check-up at a doctors surgery, to a day’s sky diving in the middle of the country, but each business behind such services shares the same need for a well organised bookings system. Imagine being able to send an automatic reminder to all students booked onto a yoga class so that everyone remembers to […]

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