What are SMS keywords and why should we use them?

SMS keywords are words comprised of letters (and sometimes numbers) which can be delivered to a short-code (a short-code is effectively a shortened, highly memorable mobile number). Keywords are usually used by businesses to make sense of all the messages that are sent to a single short-code, because one short-code can serve multiple messaging functions! Keywords allow a business […]

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What is an API and what does it have to do with SMS?

An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which […]

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How are Businesses Using SMS Today?

SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and […]

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Improve SMS Marketing by Personalising Your Messages

In the business SMS world , personalisation can be generated in a number of ways, for instance, adding a client’s first name to text messages. However, it can be taken far beyond that and implemented in a number of more sophisticated and creative ways. Admittedly, using someone’s first name in marketing is a very effective action, […]

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