What are SMS keywords and why should we use them?

SMS keywords are words comprised of letters (and sometimes numbers) which can be delivered to a short-code (a short-code is effectively a shortened, highly memorable mobile number). Keywords are usually used by businesses to make sense of all the messages that are sent to a single short-code, because one short-code can serve multiple messaging functions! Keywords allow a business to efficiently identify what it is a customer or staff member is communicating, based on which keyword they have sent. The beauty of this is that a business can build up an amazing network of sophisticated, automated SMS interactions; something that’s a lot easier to set up than most people think, and can greatly improve […]

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Are mobile apps like Whatsapp and Facebook Messenger replacing your SMS activity?

Earlier this year WhatsApp revealed it now has over 700 million monthly users, placing the messenger app in first place among its competitors such as Kik and Facebook messenger, but does this mean these apps are replacing our SMS activity entirely? Well, when we consider that more businesses are using SMS messaging than at any point in the past, it’s hard to see how SMS is going to disappear any time soon. As we reach the age of A2P Communication, SMS is being utilised as the best way to allow direct, instant and efficient communication with a customer base at any time. Apps like WhatsApp are definitely being used more than SMS for […]

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Latest Nokia Model Lasts a Month on One Charge!

In January 2015, Microsoft unveiled a cheap, internet enabled Nokia mobile phone (Nokia 215), in a bid to help increase its market share in Africa, the Middle East and Asia. This no doubt, comes as a response to the huge growth of mobile communications including SMS messaging seen in these countries. Now, developing nations are demanding affordable, but capable handsets and low cost services to improve their communications. All kinds of organisations are already responding to this growth, by using SMS gateways to send bulk SMS messages to consumers/customers who have poor access to transport and electricity. Nokia’s new handset is remarkably cheap, at a cost of just $29 (£29) and is […]

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What is an API and what does it have to do with SMS?

An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which allows the communication of information between for example two websites, or a website and an SMS system. When a website or app requests you to ‘Log in via Facebook’ it is doing so through Facebook’s API, and clicking the button and logging in may share your list of friends or liked pages for use by the […]

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How are Businesses Using SMS Today?

SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and inform them of any special dishes that may be on offer today – as texting is instant they will be notified immediately, unlike an email which may not be read until several days later, by which point it’s too late. Notifying them of ‘specials’ may encourage potential customers to book a table if they are […]

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VillageReach use SMS to help expectant mothers in Malawi

For those of us who don’t speak Chichewa, Chipatala cha pa Foni means health centre by phone. In 2011, a so named health centre was launched by the non-profit organisation “VillageReach”, in a bid to connect expectant mothers in Malawi with health workers in order to receive the appropriate careened health services they require. In an email interview with a Program Manager at VillageResearch, Erin Larsen-Cooper stated that a key aspect of the program “uses the hosted service TextIt to send and receive text messages to and from pregnant women and community health workers”. Erin explained that ANC connect is not a mobile application: “By design users don’t need an app on […]

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How Opt-outs can Actually Enhance your SMS Marketing

It is common for businesses to gage their success in SMS marketing based on the number of people who opt-in to receive their messages, however, there is also the alternative side to this which is: how many people opt-out of them. In a business’ ideal world, no customer would ever choose to leave their list, they would instead continue to purchase their products or support their organisation for as long the business chose to message them. However, in reality, businesses will always encounter a number of people, who for their own reasons, will decide they no longer wish to receive messages from a particular business. When this occurs, businesses are required to […]

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Improve SMS Marketing by Personalising Your Messages

In the business SMS world , personalisation can be generated in a number of ways, for instance, adding a client’s first name to text messages. However, it can be taken far beyond that and implemented in a number of more sophisticated and creative ways. Admittedly, using someone’s first name in marketing is a very effective action, as it engages your reader much more effectively as they open your message. However, due to the 160 character limit of text messages, there isn’t always sufficient room for a person’s name, as well as the desired message and the required opt-out information. For this reason, businesses need to incorporate other methods of personalisation into […]

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