When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have […]

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App Giant Snapchat Rolls Out 2-Factor Authentication to Increase Security

Popular instant messaging service Snapchat, renowned for disappearing videos and photos, has announced an update introducing a feature called “Login Verification”. When users choose to enable this feature, Snapchat will send them an SMS code every time they wish to log in to Snapchat on a new device, thus ensuring it is in fact them […]

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Why SMS Marketing Wipes the Floor with Email Marketing

Over the past decade, email has successfully been utilised as one of the primary methods of online marketing. Undeniably, this method has enabled many marketers to become extremely successful over the years. However, with the constant development of technology, a new competitor has joined email as a widespread marketing platform. SMS messaging has emerged in the […]

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SMS Re-Marketing: Targeting the Customer Who (Almost) Bought Your Product

SMS marketing is expanding and evolving as a platform through which businesses can target potential customers and communicate with existing customers. SMS messaging enables businesses to reach their customers faster than ever before, and also provide a simplistic but effective manner in which to circulate information such as offers or new campaigns. Even with this […]

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