Is it Worth Spending Money on SMS Marketing?

More and more businesses are beginning to realise the potential of SMS messaging. Despite the growth of smartphone messaging apps like Whatsapp, the simple text message is still one of the most reliable,  and universally adopted mobile technologies out there. The thing is that many businesses are reluctant to take advantage of SMS for fear of investing in a technology they haven’t used before. But if used correctly SMS can bring a brilliant return on investment. Which is why many companies have run such successful SMS campaigns in the past. In Ofcom’s Communications Market Report in 2013, it was stated that 94% of British people own a mobile phone. That means almost […]

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