The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold […]

Continue Reading »

One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to […]

Continue Reading »

SMS Marketing Strategy – How to Get More Out of Your Offers and Ads

In order to promote a product or service and thus grow as a business, marketing to audiences on mobile devices can result in huge growth. Almost every single customer will own a mobile phone, therefore SMS messaging (being a low-cost, high-return marketing system) is becoming established as one of the most effective methods to convey […]

Continue Reading »

Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the […]

Continue Reading »