The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]

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One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to your messages, your business can do well to create a sense of exclusivity and urgency about the offers that are made. As text messaging is an instantaneous medium, real-time offers should be included in the SMS message. Whether they outline a particular product that is reduced or a current sale that’s taking place, the message should describe […]

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SMS Marketing Strategy – How to Get More Out of Your Offers and Ads

In order to promote a product or service and thus grow as a business, marketing to audiences on mobile devices can result in huge growth. Almost every single customer will own a mobile phone, therefore SMS messaging (being a low-cost, high-return marketing system) is becoming established as one of the most effective methods to convey or offer content to consumers. If you know how to do SMS marketing right, it can bring real results, drawing in new customers and retaining old ones. Spend and get campaigns can be particularly effective when included in an SMS message, as they can massively increase the average spend made by customers. For instance, if a supermarket […]

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How can my organisation send AND receive text messages?

Business SMS providers can provide any organisation with a unique virtual number. Virtual numbers allow organisations to receive inbound SMS messages as well as send them. Such numbers exist without the need for a SIM card or phone – everything can be done via an online platform – thus offering a highly reliable and organised system for your business to use SMS messaging. If an organisation acquires a unique Virtual Number and sends a number of texts to subscribers, they can also choose the name they want to be displayed on the recipients message (normally the name of the company). How does a Virtual Number work? A customer or user […]

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Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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How Game of Thrones used SMS to Engage Viewers

HBO’s Game of Thrones series is arguably one of the most successful shows in TV history, boasting an enormous avid fanbase which stretches to every corner of the globe. Each of last season’s episodes averaged an astounding estimated 19 million viewers. To kick off the last season, HBO launched a mobile website and SMS subscription service in order to allow fans to keep in touch with the show and any news and updates. With Facebook and Twitter failing to suffice for such a large audience, HBO decided to use SMS as a further channel to reach their viewers. Unlike online platforms which would have struggled to reach such vast quantities […]

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