Smart businesses are careful with SMS

People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. A recent survey carried out by SAP, established that 64%of consumers believe that businesses should converse with customers more frequently via SMS messaging. Furthermore, 82% of consumers were found to believe that organisations should make it as simple as possible for customers to communicate with them. Similarly, 76% of customers claimed they were far more […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various types of unsolicited text messages and how to deal with the issues they cause. Identifying Texts as SPAM Spam messages are usually delivered to randomly generated numbers and advertise services such as PPI claim handlers, debt write-off firms or accident ‘ambulance chasers’. More often than not the sender will appear as an 11 digit mobile […]

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