SMS over Push Notifications

Companies are constantly searching for ways in which to further engage their customers via the use of apps, as the number of people owning a smartphone continues to increase. Aside from actions such as calling, emailing and text messaging, it’s clear to see why apps can dominate users’ mobile phone usage. Harvard Business Review, stated that mobile consumers spend an estimated 82% of their mobile minutes on apps in comparison to the mere 18% that is spent on browsing the web, taking phone calls and texting. Furthermore, they estimated that we each have almost 40 apps on our phones, but use a mere 15 on a regular basis. However, this […]

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The bigger picture: Why the perfect SMS message doesn’t always give you results

With the ever-growing number of mobile-oriented consumers, sending text messages to customers who have signed up to receive them can be an extremely effective tool to drive sales, build brand loyalty and broaden a customer base. Marketing managers can create an excellently worded, perfectly timed text message containing an SMS offer which is extremely enticing to its recipients, however, if the journey the user has to then take after deciding to initiate the call to action is a long winded or complex one, the SMS campaign can be a complete waste of time. It is therefore vital that mobile marketers also take care to ensure that aspects of their messages […]

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How to Get SMS Subscribers the Right Way

The greatest challenge for businesses who wish to start an SMS campaign is gaining SMS subscribers. This can often seem a very daunting task due to procedures which need to be followed and particular techniques which are far more effective than others. As for many businesses, particularly those new to the SMS game, this can seem an intimidating prospect. To help, we have put together a quick guide in order to share our top tips and advice. Give them an incentive to opt-in Gaining an email address is a very straightforward and achievable task for businesses today, yet gaining a customer’s mobile number can often seem almost impossible. This is […]

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For businesses: What’s content marketing and why’s it important?

In today’s digital world, none of us can escape the constant inundation of advertisements that bombard us throughout every aspect of our lives. Most of us, though tired of them, have grown accustomed to the countless intrusive pop-ups and colourful banners that follow us from site to site as we try and sift through pages to find the content we actually desire. More often than not, such techniques barely get a second glance and fade into the background. With our ever-growing junk folders full of SPAM and our recycling bins overflowing with ignored flyers, it’s time for businesses to step up if they want to be noticed amongst the marketing […]

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