When to choose SMS over other communication methods

One of the main concerns for many organisations is evaluating which method of communication will most successfully drive customer engagement. It is now possible to reach customers using a range of techniques, including SMS, email, push notifications and many more. Though there are several popular marketing channels, it can be difficult to determine when it is appropriate to use each one and how to strike a good balance between delivering information customers desire at the moments they wish to receive it. Instant to send, immediate to pick up Mobile correspondence has become the most impactful communication channel due to its colossal growth in recent years, achieving an astounding 85% penetration […]

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Is SMS marketing too intrusive?

SMS is arguably the most popular method of daily communication across the globe, therefore it comes as no surprise that marketers are implementing a growing number of SMS campaigns for their businesses. In order to evoke the desired results from the texts that are being sent to their customers, businesses must learn how to efficiently implement SMS marketing strategies. However, one of the hardest balances for marketers to strike is to carry out a campaign which is not too invasive for their customers, yet simultaneously is forward enough to drive a positive reaction. Striking the balance When considering companies who have already carried out SMS campaigns, it is clear several […]

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MIT is developing an untraceable SMS delivery system

A new untraceable SMS text messaging system has been developed by computer scientists at the Massachusetts Institute of Technology. MIT claims that this system is even more secure than the Tor anonymity network and has the power to create truly anonymous SMS communications. Cracking the code In July 2015, researchers from MIT and the Qatar Computing Research Institute succeeded in cracking a security vulnerability which affected the Tor anonymity network, allowing them to identify hidden servers with an accuracy rate of up to 88%. The researchers achieved this by looking for patterns in the number of packets passing in each direction through Tor nodes, and found that they could tell […]

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West African Farmer SMS Boom

A high-tech social enterprise by the name of ‘Ignitia’, has joined the Business Call to Action (BctA), with a commitment to deliver reliable, targeted, affordable tropical weather forecasts in the form of SMS messages to 1.2 million small-scale farms in West Africa by the end of 2017. The purpose of BCtA is to encourage companies to aid in the fight against poverty through the use of inclusive business models and is supported by the UN’s development programme and other international organisations. This project was set up as small-scale farmers in the tropics have extremely limited access to reliable weather forecasts, which can cause serious constraints on their ability to plan […]

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