Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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How Game of Thrones used SMS to Engage Viewers

HBO’s Game of Thrones series is arguably one of the most successful shows in TV history, boasting an enormous avid fanbase which stretches to every corner of the globe. Each of last season’s episodes averaged an astounding estimated 19 million viewers. To kick off the last season, HBO launched a mobile website and SMS subscription service in order to allow fans to keep in touch with the show and any news and updates. With Facebook and Twitter failing to suffice for such a large audience, HBO decided to use SMS as a further channel to reach their viewers. Unlike online platforms which would have struggled to reach such vast quantities […]

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When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have likely already had their last meal of the day, and will be much less receptive to the offer. On the other hand, an online movie steaming service might do much better sending an SMS promotion for a half price film at 8pm, when most users are settling down on their sofas to watch television. Although […]

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What is Two-Factor Authentication?

Two-Factor Authentication is most often used as a more secure means of logging into a website or application. This is because there are two components used to identify a user before they can log in or register to a system. Usually when this form of authentication is enabled, in addition to inputing their password, users must enter a unique verification code generated upon their attempted login. This verification code usually will expire after a short time, and is send to the user via a separate means of communication, such a SMS. The combination of these two steps increases the level of security of these applications and provides users with additional protection. […]

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How to send SMS messages from your PC

If you’re part of any kind of organisation, be it through work or leisure, you may wish to send SMS messages from a computer. Perhaps you run a business and wish to send SMS messages to customers or staff.  If you need to broadcast text messages to a number of people, you’ll find things a lot easier if you can do so from the comfort of your PC. After all, sending a group text on your mobile can be a bit of a clunky process: having to select each recipient from your phone book with your touch screen is not the most efficient way to broadcast your message. In the working environment especially, […]

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App Giant Snapchat Rolls Out 2-Factor Authentication to Increase Security

Popular instant messaging service Snapchat, renowned for disappearing videos and photos, has announced an update introducing a feature called “Login Verification”. When users choose to enable this feature, Snapchat will send them an SMS code every time they wish to log in to Snapchat on a new device, thus ensuring it is in fact them trying to access their account. This feature is one which a number of apps and services have seen fit to add, with Apple launching two-step verification for FaceTime and iMessage earlier this February. With recent high-profile cloud hacks and similar privacy controversies, many argue that such features should be provided as a standard across all […]

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SMS Start-up FetchMe Lets You Request Anything You Want By Text Message

FetchMe is a new UK-based service which allows any user to order almost anything through the simple act of sending a text message. It’s like having everything you could possibly desire right at your fingertips (literally). If you fancy a Juicy Burger and can’t be bothered to sort out a delivery, FetchMe will do it all for you. Of course users’ requests must be within the realms of legality, however Rowan Hand (Founder of FetchME) has stated that as long as these terms are met, almost anything is fair game: “FetchMe is for people who have a need and want to solve it by sending a text. That’s holiday, food, […]

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Why SMS Marketing Wipes the Floor with Email Marketing

Over the past decade, email has successfully been utilised as one of the primary methods of online marketing. Undeniably, this method has enabled many marketers to become extremely successful over the years. However, with the constant development of technology, a new competitor has joined email as a widespread marketing platform. SMS messaging has emerged in the marketing world and proven to be an exceptional asset to business owners. Much more significant to a user Today we live in a world where people appreciate and rely on speed and convenience – SMS undoubtedly provides that. Furthermore, as SMS messaging has been around for decades it comes extremely naturally to users as a […]

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What is an SMS Grey Route and Why is it Illegal?

Over 2 decades after the first SMS was sent, text messaging has evolved into something which all of us take for granted as a means of communicating with anyone, anywhere in the world. However, during the earlier stages of SMS messaging, users were only able to send texts to a person on the same network as them. A few years later, when the ability to text across networks arose in 1999, SMS messaging exploded, with users able to pay around ten times less than they would usually pay for quick phone call, by sending a text message instead. Then came the increase of users travelling internationally with their mobile phones, who […]

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SMS Re-Marketing: Targeting the Customer Who (Almost) Bought Your Product

SMS marketing is expanding and evolving as a platform through which businesses can target potential customers and communicate with existing customers. SMS messaging enables businesses to reach their customers faster than ever before, and also provide a simplistic but effective manner in which to circulate information such as offers or new campaigns. Even with this increase in SMS marketing we see today, most businesses are yet to exploit the full potential of SMS messaging in terms of re-marketing opportunities. Retargeting clients who have expressed interest in your products or services in the past is an extremely effective tool which can reap immense profits for a business. Re-marketing effectively enables businesses […]

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