When to choose SMS over other communication methods

One of the main concerns for many organisations is evaluating which method of communication will most successfully drive customer engagement. It is now possible to reach customers using a range of techniques, including SMS, email, push notifications and many more. Though there are several popular marketing channels, it can be difficult to determine when it […]

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The bigger picture: Why the perfect SMS message doesn’t always give you results

With the ever-growing number of mobile-oriented consumers, sending text messages to customers who have signed up to receive them can be an extremely effective tool to drive sales, build brand loyalty and broaden a customer base. Marketing managers can create an excellently worded, perfectly timed text message containing an SMS offer which is extremely enticing […]

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How to Get SMS Subscribers the Right Way

The greatest challenge for businesses who wish to start an SMS campaign is gaining SMS subscribers. This can often seem a very daunting task due to procedures which need to be followed and particular techniques which are far more effective than others. As for many businesses, particularly those new to the SMS game, this can […]

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Smart businesses are careful with SMS

People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various […]

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5 Amazing Examples of promotional SMS Messages

SMS remains one of the most valuable vessels through which to drive consumer engagement and aid marketers in building their user list. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. There are countless benefits […]

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MasterCard Pioneering the Use of SMS for Security

In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in […]

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