When to choose SMS over other communication methods

One of the main concerns for many organisations is evaluating which method of communication will most successfully drive customer engagement. It is now possible to reach customers using a range of techniques, including SMS, email, push notifications and many more. Though there are several popular marketing channels, it can be difficult to determine when it is appropriate to use each one and how to strike a good balance between delivering information customers desire at the moments they wish to receive it. Instant to send, immediate to pick up Mobile correspondence has become the most impactful communication channel due to its colossal growth in recent years, achieving an astounding 85% penetration […]

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Is SMS marketing too intrusive?

SMS is arguably the most popular method of daily communication across the globe, therefore it comes as no surprise that marketers are implementing a growing number of SMS campaigns for their businesses. In order to evoke the desired results from the texts that are being sent to their customers, businesses must learn how to efficiently implement SMS marketing strategies. However, one of the hardest balances for marketers to strike is to carry out a campaign which is not too invasive for their customers, yet simultaneously is forward enough to drive a positive reaction. Striking the balance When considering companies who have already carried out SMS campaigns, it is clear several […]

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West African Farmer SMS Boom

A high-tech social enterprise by the name of ‘Ignitia’, has joined the Business Call to Action (BctA), with a commitment to deliver reliable, targeted, affordable tropical weather forecasts in the form of SMS messages to 1.2 million small-scale farms in West Africa by the end of 2017. The purpose of BCtA is to encourage companies to aid in the fight against poverty through the use of inclusive business models and is supported by the UN’s development programme and other international organisations. This project was set up as small-scale farmers in the tropics have extremely limited access to reliable weather forecasts, which can cause serious constraints on their ability to plan […]

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SMS over Push Notifications

Companies are constantly searching for ways in which to further engage their customers via the use of apps, as the number of people owning a smartphone continues to increase. Aside from actions such as calling, emailing and text messaging, it’s clear to see why apps can dominate users’ mobile phone usage. Harvard Business Review, stated that mobile consumers spend an estimated 82% of their mobile minutes on apps in comparison to the mere 18% that is spent on browsing the web, taking phone calls and texting. Furthermore, they estimated that we each have almost 40 apps on our phones, but use a mere 15 on a regular basis. However, this […]

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The bigger picture: Why the perfect SMS message doesn’t always give you results

With the ever-growing number of mobile-oriented consumers, sending text messages to customers who have signed up to receive them can be an extremely effective tool to drive sales, build brand loyalty and broaden a customer base. Marketing managers can create an excellently worded, perfectly timed text message containing an SMS offer which is extremely enticing to its recipients, however, if the journey the user has to then take after deciding to initiate the call to action is a long winded or complex one, the SMS campaign can be a complete waste of time. It is therefore vital that mobile marketers also take care to ensure that aspects of their messages […]

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How to Get SMS Subscribers the Right Way

The greatest challenge for businesses who wish to start an SMS campaign is gaining SMS subscribers. This can often seem a very daunting task due to procedures which need to be followed and particular techniques which are far more effective than others. As for many businesses, particularly those new to the SMS game, this can seem an intimidating prospect. To help, we have put together a quick guide in order to share our top tips and advice. Give them an incentive to opt-in Gaining an email address is a very straightforward and achievable task for businesses today, yet gaining a customer’s mobile number can often seem almost impossible. This is […]

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Smart businesses are careful with SMS

People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. A recent survey carried out by SAP, established that 64%of consumers believe that businesses should converse with customers more frequently via SMS messaging. Furthermore, 82% of consumers were found to believe that organisations should make it as simple as possible for customers to communicate with them. Similarly, 76% of customers claimed they were far more […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various types of unsolicited text messages and how to deal with the issues they cause. Identifying Texts as SPAM Spam messages are usually delivered to randomly generated numbers and advertise services such as PPI claim handlers, debt write-off firms or accident ‘ambulance chasers’. More often than not the sender will appear as an 11 digit mobile […]

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5 Amazing Examples of promotional SMS Messages

SMS remains one of the most valuable vessels through which to drive consumer engagement and aid marketers in building their user list. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. There are countless benefits to SMS marketing, but perhaps one of the greatest is the power for marketers to not only reach those which own a smartphone, but anyone who has a feature phone too, which is currently estimated at 96% of the global population. Here we have compiled a list of 5 amazing examples of promotional SMS messages […]

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MasterCard Pioneering the Use of SMS for Security

In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in the wide scale acceptance of biometric security. Its success has has also been an important factorl in paving the way for other solutions to develop, such as the use of a smartphone camera to take a ‘selfie’ as a means of identifying users wishing to make payments. Based on this, MasterCard are set to introduce […]

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