The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]

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One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to your messages, your business can do well to create a sense of exclusivity and urgency about the offers that are made. As text messaging is an instantaneous medium, real-time offers should be included in the SMS message. Whether they outline a particular product that is reduced or a current sale that’s taking place, the message should describe […]

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SMS Marketing Strategy – How to Get More Out of Your Offers and Ads

In order to promote a product or service and thus grow as a business, marketing to audiences on mobile devices can result in huge growth. Almost every single customer will own a mobile phone, therefore SMS messaging (being a low-cost, high-return marketing system) is becoming established as one of the most effective methods to convey or offer content to consumers. If you know how to do SMS marketing right, it can bring real results, drawing in new customers and retaining old ones. Spend and get campaigns can be particularly effective when included in an SMS message, as they can massively increase the average spend made by customers. For instance, if a supermarket […]

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Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have likely already had their last meal of the day, and will be much less receptive to the offer. On the other hand, an online movie steaming service might do much better sending an SMS promotion for a half price film at 8pm, when most users are settling down on their sofas to watch television. Although […]

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SMS Re-Marketing: Targeting the Customer Who (Almost) Bought Your Product

SMS marketing is expanding and evolving as a platform through which businesses can target potential customers and communicate with existing customers. SMS messaging enables businesses to reach their customers faster than ever before, and also provide a simplistic but effective manner in which to circulate information such as offers or new campaigns. Even with this increase in SMS marketing we see today, most businesses are yet to exploit the full potential of SMS messaging in terms of re-marketing opportunities. Retargeting clients who have expressed interest in your products or services in the past is an extremely effective tool which can reap immense profits for a business. Re-marketing effectively enables businesses […]

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Why Usability Should be One of Your Main Business Priorities

In order to compete in a market which is so saturated, often the key to success is for businesses to focus heavily on usability and simplicity in order to draw customers in. For instance, regardless of if a website carries an interesting concept, if it is difficult to navigate and hard to understand then the entire project is almost entirely useless to customers who will be unable to use it. Web usability in particular, focuses on whether websites or other applications are easy enough for an end-user to navigate, without the requirement of any specialised training. Ideally, customers should be able to intuitively relate the actions they are required to perform […]

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5 Innovative Ways to Gain More Customers

Many businesses can experience a plateau in customer numbers, and it can seem difficult to break past this point and continue expanding a customer base. However, with the right techniques businesses can thrive and continue to gain more customers. Here are five examples of innovative methods which businesses can implement: #1 Start Blogging Blogging is an incredible way to build relationships and create a buzz about your business. Businesses should begin by blogging about topics that tie in with their services, and that will be relevant and appeal to prospective clients. Though blogging takes a time investment, as it must be carried out consistently in order to succeed, the results can be […]

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Using SMS to Send Reminders

More and more businesses, charities, schools, doctors surgeries and all kinds of other organisations are starting to use SMS messaging to send reminders. These can be for appointments, consultations, classes, lectures, things to remember to bring, or whatever else is a good idea to send a reminder for. But why send reminders via SMS? There are a number of reasons why SMS is an excellent way to send reminders: In today’s world there are very few people who don’t own a mobile device. SMS messages are instant, usually being received in a matter of seconds. The chance that a recipient might not notice your message is extremely low. And in fact, […]

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How to Get Mobile Marketing Right

Following the swift, steep revolution in mobile devices, businesses now more than ever must strive to go mobile in order to reach a greater proportion of customers. And although a number of mobile marketing methods are available, SMS messaging is the most effective method of discretely communicating with users at any time, instantly inviting them to visit your website or store and browse what your business can offer them. SMS brings numerous advantages to businesses that choose to use it, as it gives them the opportunity to interact with their existing users, whilst also giving the potential to create new customers in very effective ways. But how can you make sure you’re getting […]

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