Is SMS marketing too intrusive?

SMS is arguably the most popular method of daily communication across the globe, therefore it comes as no surprise that marketers are implementing a growing number of SMS campaigns for their businesses. In order to evoke the desired results from the texts that are being sent to their customers, businesses must learn how to efficiently implement SMS marketing strategies. However, one of the hardest balances for marketers to strike is to carry out a campaign which is not too invasive for their customers, yet simultaneously is forward enough to drive a positive reaction. Striking the balance When considering companies who have already carried out SMS campaigns, it is clear several […]

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How to Get SMS Subscribers the Right Way

The greatest challenge for businesses who wish to start an SMS campaign is gaining SMS subscribers. This can often seem a very daunting task due to procedures which need to be followed and particular techniques which are far more effective than others. As for many businesses, particularly those new to the SMS game, this can seem an intimidating prospect. To help, we have put together a quick guide in order to share our top tips and advice. Give them an incentive to opt-in Gaining an email address is a very straightforward and achievable task for businesses today, yet gaining a customer’s mobile number can often seem almost impossible. This is […]

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Smart businesses are careful with SMS

People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. A recent survey carried out by SAP, established that 64%of consumers believe that businesses should converse with customers more frequently via SMS messaging. Furthermore, 82% of consumers were found to believe that organisations should make it as simple as possible for customers to communicate with them. Similarly, 76% of customers claimed they were far more […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various types of unsolicited text messages and how to deal with the issues they cause. Identifying Texts as SPAM Spam messages are usually delivered to randomly generated numbers and advertise services such as PPI claim handlers, debt write-off firms or accident ‘ambulance chasers’. More often than not the sender will appear as an 11 digit mobile […]

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Embracing all Channels For Real Marketing Success

A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the wide reach they got with their initial opt-ins. As with most SMS campaigns, Seattle Sun Tan’s first goal was to collect their customer’s mobile phone numbers and gain their permission to send them deals in the form of an SMS message in the future. They were able to collect telephone numbers by using short code […]

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SMS Messaging for Schools: Send Emergency Updates Quickly and Easily

Schools are constantly working on ways to improve communication between staff and both parents and students alike, particularly under emergency circumstances where rapid response is vital. As mobile phone technology becomes even more widespread, growing numbers of schools are using SMS notifications to communicate information ranging from severe weather alerts to bomb threats. Why use SMS? Though there are a huge variety of ways to communicate today, for example via social media platforms such as Facebook and Twitter, SMS messaging remains the only method which users can reliably communicate to thousands of people and feel assured that the information has been delivered promptly and directly to the intended recipients. Schools worldwide are […]

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The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]

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How can my organisation send AND receive text messages?

Business SMS providers can provide any organisation with a unique virtual number. Virtual numbers allow organisations to receive inbound SMS messages as well as send them. Such numbers exist without the need for a SIM card or phone – everything can be done via an online platform – thus offering a highly reliable and organised system for your business to use SMS messaging. If an organisation acquires a unique Virtual Number and sends a number of texts to subscribers, they can also choose the name they want to be displayed on the recipients message (normally the name of the company). How does a Virtual Number work? A customer or user […]

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When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have likely already had their last meal of the day, and will be much less receptive to the offer. On the other hand, an online movie steaming service might do much better sending an SMS promotion for a half price film at 8pm, when most users are settling down on their sofas to watch television. Although […]

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What is Two-Factor Authentication?

Two-Factor Authentication is most often used as a more secure means of logging into a website or application. This is because there are two components used to identify a user before they can log in or register to a system. Usually when this form of authentication is enabled, in addition to inputing their password, users must enter a unique verification code generated upon their attempted login. This verification code usually will expire after a short time, and is send to the user via a separate means of communication, such a SMS. The combination of these two steps increases the level of security of these applications and provides users with additional protection. […]

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