5 SMS Campaign Ideas For Your Business

Businesses are continuing to utilise SMS as a channel to drive the engagement of their customers and to expand their databases. Text messaging is an extremely effective manner in which to reach vast audiences instantly. Furthermore, this form of communication allows businesses to reach any mobile phone user, not just those who own a smartphone. […]

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5 SMS Campaigns That Really Worked

SMS remains a global vessel to drive consumer engagement and help marketers expand their databases or potential customers. However, only a handful of businesses are utilising text messaging effectively as a means to target and communicate with their customers. Many businesses, particularly smaller companies, find the word ‘digital’ daunting, and instantly associate it with smartphones […]

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What are SMS Short Codes and How Can They Bring You More Customers?

An SMS short code is a 5-6 digit phone number used by businesses that send and receive SMS to individual customers or prospects. The short code is much like a mobile number in that it can send and receive SMS messages, but the number itself is much shorter in length and easier to remember. The real value […]

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Why SMS is the Most Popular Form of Communication in the World

A Brief History of SMS Messaging SMS (short message service) messaging is a concept that was initially developed 30 years ago by Hillebrand and Ghillebaert in the Franco-German GSM cooperation. The ‘short’ aspect derives from the 160 character limit that text messages hold. The world’s first text message was delivered by Neil Papworth, a former […]

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Using SMS Messaging for Customer Bookings and Appointments

Today, a large proportion of organisations and businesses use some kind of booking or appointment system as part of their service. In Healthcare, Sports and Fitness, Leisure, and many other industries, there are instances where customers need to specify a particular time and place to use the service on offer. This could be anything from […]

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