Embracing all Channels For Real Marketing Success

A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the wide reach they got with their initial opt-ins. As with most SMS campaigns, Seattle Sun Tan’s first goal was to collect their customer’s mobile phone numbers and gain their permission to send them deals in the form of an SMS message in the future. They were able to collect telephone numbers by using short code […]

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SMS Messaging for Schools: Keeping students and parents in the loop

As part of our ongoing series on the use of SMS by schools (previous post here), today we look at how teachers can use bulk SMS to keep both parents and students in the loop. One of the greatest problems teachers are faced with is how to keep in touch with parents of pupils, and similarly pupils themselves once they have left the classroom. In the past teachers would heavily rely on newsletters to pass information on to parents, either in a physical letter or electronically via email. However, such methods are flawed in a number of ways, as the physical newsletters depend entirely upon the student delivering it to their […]

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SMS Messaging for Schools: Send Emergency Updates Quickly and Easily

Schools are constantly working on ways to improve communication between staff and both parents and students alike, particularly under emergency circumstances where rapid response is vital. As mobile phone technology becomes even more widespread, growing numbers of schools are using SMS notifications to communicate information ranging from severe weather alerts to bomb threats. Why use SMS? Though there are a huge variety of ways to communicate today, for example via social media platforms such as Facebook and Twitter, SMS messaging remains the only method which users can reliably communicate to thousands of people and feel assured that the information has been delivered promptly and directly to the intended recipients. Schools worldwide are […]

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The Small Business Guide to SMS

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]

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One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to your messages, your business can do well to create a sense of exclusivity and urgency about the offers that are made. As text messaging is an instantaneous medium, real-time offers should be included in the SMS message. Whether they outline a particular product that is reduced or a current sale that’s taking place, the message should describe […]

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SMS Marketing Strategy – How to Get More Out of Your Offers and Ads

In order to promote a product or service and thus grow as a business, marketing to audiences on mobile devices can result in huge growth. Almost every single customer will own a mobile phone, therefore SMS messaging (being a low-cost, high-return marketing system) is becoming established as one of the most effective methods to convey or offer content to consumers. If you know how to do SMS marketing right, it can bring real results, drawing in new customers and retaining old ones. Spend and get campaigns can be particularly effective when included in an SMS message, as they can massively increase the average spend made by customers. For instance, if a supermarket […]

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How can my organisation send AND receive text messages?

Business SMS providers can provide any organisation with a unique virtual number. Virtual numbers allow organisations to receive inbound SMS messages as well as send them. Such numbers exist without the need for a SIM card or phone – everything can be done via an online platform – thus offering a highly reliable and organised system for your business to use SMS messaging. If an organisation acquires a unique Virtual Number and sends a number of texts to subscribers, they can also choose the name they want to be displayed on the recipients message (normally the name of the company). How does a Virtual Number work? A customer or user […]

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Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have likely already had their last meal of the day, and will be much less receptive to the offer. On the other hand, an online movie steaming service might do much better sending an SMS promotion for a half price film at 8pm, when most users are settling down on their sofas to watch television. Although […]

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What is Two-Factor Authentication?

Two-Factor Authentication is most often used as a more secure means of logging into a website or application. This is because there are two components used to identify a user before they can log in or register to a system. Usually when this form of authentication is enabled, in addition to inputing their password, users must enter a unique verification code generated upon their attempted login. This verification code usually will expire after a short time, and is send to the user via a separate means of communication, such a SMS. The combination of these two steps increases the level of security of these applications and provides users with additional protection. […]

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