One of the Best SMS Marketing Tips: Create Exclusivity and Urgency

Connecting with your customers whilst they are on the go is more important then ever, and SMS messaging can be an effective channel to stay connected. However, when it comes to marketing via SMS, there’s no guarantee that customers will be engaged by your messages. In order to increase the odds of recipients reacting to your messages, your business can do well to create a sense of exclusivity and urgency about the offers that are made. As text messaging is an instantaneous medium, real-time offers should be included in the SMS message. Whether they outline a particular product that is reduced or a current sale that’s taking place, the message should describe […]

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SMS Marketing Strategy – How to Get More Out of Your Offers and Ads

In order to promote a product or service and thus grow as a business, marketing to audiences on mobile devices can result in huge growth. Almost every single customer will own a mobile phone, therefore SMS messaging (being a low-cost, high-return marketing system) is becoming established as one of the most effective methods to convey or offer content to consumers. If you know how to do SMS marketing right, it can bring real results, drawing in new customers and retaining old ones. Spend and get campaigns can be particularly effective when included in an SMS message, as they can massively increase the average spend made by customers. For instance, if a supermarket […]

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Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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When’s the Best Time to Send SMS Marketing Messages?

One important factor to consider when formulating an SMS campaign is the optimum time to send SMS messages. This optimum time depends heavily on the nature of the business and the product/service being advertised. For instance, if a restaurant texts their clients at 8pm offering a discount code for their next meal, the recipients have likely already had their last meal of the day, and will be much less receptive to the offer. On the other hand, an online movie steaming service might do much better sending an SMS promotion for a half price film at 8pm, when most users are settling down on their sofas to watch television. Although […]

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Why SMS Marketing Wipes the Floor with Email Marketing

Over the past decade, email has successfully been utilised as one of the primary methods of online marketing. Undeniably, this method has enabled many marketers to become extremely successful over the years. However, with the constant development of technology, a new competitor has joined email as a widespread marketing platform. SMS messaging has emerged in the marketing world and proven to be an exceptional asset to business owners. Much more significant to a user Today we live in a world where people appreciate and rely on speed and convenience – SMS undoubtedly provides that. Furthermore, as SMS messaging has been around for decades it comes extremely naturally to users as a […]

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SMS Re-Marketing: Targeting the Customer Who (Almost) Bought Your Product

SMS marketing is expanding and evolving as a platform through which businesses can target potential customers and communicate with existing customers. SMS messaging enables businesses to reach their customers faster than ever before, and also provide a simplistic but effective manner in which to circulate information such as offers or new campaigns. Even with this increase in SMS marketing we see today, most businesses are yet to exploit the full potential of SMS messaging in terms of re-marketing opportunities. Retargeting clients who have expressed interest in your products or services in the past is an extremely effective tool which can reap immense profits for a business. Re-marketing effectively enables businesses […]

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Is it Worth Spending Money on SMS Marketing?

More and more businesses are beginning to realise the potential of SMS messaging. Despite the growth of smartphone messaging apps like Whatsapp, the simple text message is still one of the most reliable,  and universally adopted mobile technologies out there. The thing is that many businesses are reluctant to take advantage of SMS for fear of investing in a technology they haven’t used before. But if used correctly SMS can bring a brilliant return on investment. Which is why many companies have run such successful SMS campaigns in the past. In Ofcom’s Communications Market Report in 2013, it was stated that 94% of British people own a mobile phone. That means almost […]

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Text for more info -Powerful adverts with SMS integration

With 93% of the UK’s population owning a mobile phone and therefore having the ability to send and receive text messages, it comes as no surprise that SMS is currently one of the most important mobile marketing channels. Whilst one-way SMS has been implemented as a tool to keep people updated with news, discount vouchers or loyalty messages to a customer’s phone for a long while now, 2-way SMS is now emerging as a novel approach to mobile marketing. The success behind this technique is the deeper level of engagement it incites. 2-way SMS encourages consumer interaction by providing businesses with the tools they require to start a conversation with […]

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How to Get Mobile Marketing Right

Following the swift, steep revolution in mobile devices, businesses now more than ever must strive to go mobile in order to reach a greater proportion of customers. And although a number of mobile marketing methods are available, SMS messaging is the most effective method of discretely communicating with users at any time, instantly inviting them to visit your website or store and browse what your business can offer them. SMS brings numerous advantages to businesses that choose to use it, as it gives them the opportunity to interact with their existing users, whilst also giving the potential to create new customers in very effective ways. But how can you make sure you’re getting […]

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How are Businesses Using SMS Today?

SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and inform them of any special dishes that may be on offer today – as texting is instant they will be notified immediately, unlike an email which may not be read until several days later, by which point it’s too late. Notifying them of ‘specials’ may encourage potential customers to book a table if they are […]

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