Unicode – What is it and why is it important for SMS?

Computers store letters and other characters by assigning a number to each one, therefore they essentially only process numbers. Prior to the invention of unicode, there were several hundred different systems whose purpose was to encode and assign these numbers. However, problems arose as no single encoding could contain sufficient characters for all the languages […]

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Why Small Businesses Should Use SMS

Good levels of communication and support are crucial for small businesses to succeed. A personal relationship with customers is also key to establishing customer loyalty to a business and SMS messaging provides a perfect manner in which to achieve this. Text messaging is extremely personal as it provides businesses with the opportunity to target precisely the […]

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5 SMS Campaign Ideas For Your Business

Businesses are continuing to utilise SMS as a channel to drive the engagement of their customers and to expand their databases. Text messaging is an extremely effective manner in which to reach vast audiences instantly. Furthermore, this form of communication allows businesses to reach any mobile phone user, not just those who own a smartphone. […]

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SMS Marketing – How to Turn an Open Into a New Customer

There are countless advantages a business can gain by using a mass text messaging service. Because mobile communications is a rapidly growing sector, it is vital that businesses capitalise and keep up with the manners in which their customers communicate whilst on the move. Despite the clear growth in use of instant messaging applications such as […]

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5 SMS Campaigns That Really Worked

SMS remains a global vessel to drive consumer engagement and help marketers expand their databases or potential customers. However, only a handful of businesses are utilising text messaging effectively as a means to target and communicate with their customers. Many businesses, particularly smaller companies, find the word ‘digital’ daunting, and instantly associate it with smartphones […]

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