Unicode – What is it and why is it important for SMS?

Computers store letters and other characters by assigning a number to each one, therefore they essentially only process numbers. Prior to the invention of unicode, there were several hundred different systems whose purpose was to encode and assign these numbers. However, problems arose as no single encoding could contain sufficient characters for all the languages in use today. The European Union alone, for instance, required several different encodings in order to include all of its languages. Even single languages such as English required several encodings as no encoding existed for every character, punctuation and technical symbol. Furthermore, individual encoding systems frequently conflict with one another, further justifying the need for a single […]

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Bulk SMS for Customer Surveys

In order to succeed as a business it is crucial to understand what your customers want and know if you’re providing it for them. In order for companies to thrive they must constantly collect information about their audience to get a true grasp of what customers desire, and what they feel they’re missing. Businesses must then use this data and adapt to meet the needs of their customers in order to flourish. Why is SMS an effective method? Though there are a number of channels through which to conduct surveys, many of them have become outdated or just seem a hassle for customers to undertake. Surveys carried out by post […]

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Is SMS dead? Absolutely Not.

There have been a number of claims in recent years that SMS messaging is dying, and that other forms of messaging will supersede SMS in the future. The main driver behind these suggestions has been the huge growth of instant messaging applications such as iMessage, WhatsApp, Facebook Messenger, BBM, Snapchat and the like. It cannot be denied that in some countries the use of person-to-person (P2P) SMS messaging has actually started to decline (meaning SMS is being used less for individual people to contact each other), but at the same time there has been a global increase in the use of application-to-person (A2P) SMS (where SMS messages are sent from an application […]

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Why Small Businesses Should Use SMS

Good levels of communication and support are crucial for small businesses to succeed. A personal relationship with customers is also key to establishing customer loyalty to a business and SMS messaging provides a perfect manner in which to achieve this. Text messaging is extremely personal as it provides businesses with the opportunity to target precisely the intended individual they desire to receive a message by delivering it directly to their phone number. SMS messages can be personalised even further through the use of a recipient’s name or referring to a particular event they are attending. SMS messages also provide businesses with the ability to contact their customers within seconds. Text message […]

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5 SMS Campaign Ideas For Your Business

Businesses are continuing to utilise SMS as a channel to drive the engagement of their customers and to expand their databases. Text messaging is an extremely effective manner in which to reach vast audiences instantly. Furthermore, this form of communication allows businesses to reach any mobile phone user, not just those who own a smartphone. There are a number of strategies and campaigns which can help capitalise on the opportunities that SMS messaging provides. #1: Send promotional codes & discounts If a business has a special promotion or discount currently available then SMS messaging provides them with the ability to instantly notify their customers, or potential customers of the new […]

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What is Bulk SMS Delivery? – An Overview

SMS messaging has been around for over two decades and still remains one of the most commonly used methods of communication. The reasons for this are endless, ranging from the prompt delivery of each message, to the fact that the messages are guaranteed to be read by the specific recipient. There is no longer a need to worry about letters getting lost in the post or emails mistakenly ending up in a junk folder. SMS messaging provides an instant, personal and direct service which is available day and night, worldwide. How is it useful to businesses? Bulk SMS delivery provides an invaluable service to businesses as it allows them to contact their […]

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SMS Marketing – How to Turn an Open Into a New Customer

There are countless advantages a business can gain by using a mass text messaging service. Because mobile communications is a rapidly growing sector, it is vital that businesses capitalise and keep up with the manners in which their customers communicate whilst on the move. Despite the clear growth in use of instant messaging applications such as Whatsapp and Facebook Messenger, SMS messaging prevails as one of the most effective ways to broadcast a written message to a large consumer audience. Cast the net In order to expand a businesses’ subscribers there must be some sort of incentive or benefit in place to the customers to make them feel the desire to […]

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5 SMS Campaigns That Really Worked

SMS remains a global vessel to drive consumer engagement and help marketers expand their databases or potential customers. However, only a handful of businesses are utilising text messaging effectively as a means to target and communicate with their customers. Many businesses, particularly smaller companies, find the word ‘digital’ daunting, and instantly associate it with smartphones and technologically advanced computers which they aren’t necessarily familiar with. SMS messaging however, is an extremely simple form of digital marking which has been effectively implicated for several decades now. Below is just a small sample of the growing number of successful SMS campaigns that were both creative and highly effective in reaching their target market […]

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