Integrating web analytics with SMS – How to Measure the Value of SMS Campaigns

For many businesses that run an e-commerce site email is their primary method of communication with their subscribers, sending emails to notify them of upcoming sales, thus driving them to purchase services or products from your site. However, as almost all customers will possess a smartphone, businesses should also strive to use SMS in the same way they do email, engaging customers to visit their sites and make purchases. In fact, SMS has higher open rates than email, making it a much better channel of communication in many circumstances. If a customer provides a business with their mobile phone number and grants them permission to text them, it would be […]

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