Monthly Archives : March 2015 Computers store letters and other characters by assigning a number to each one, therefore they essentially only process numbers. Prior to the invention of unicode, there were several hundred different systems whose purpose was to encode and assign these numbers. However, problems arose as no single encoding could contain sufficient characters for all the languages […]
Continue Reading »In order to succeed as a business it is crucial to understand what your customers want and know if you’re providing it for them. In order for companies to thrive they must constantly collect information about their audience to get a true grasp of what customers desire, and what they feel they’re missing. Businesses must […]
Continue Reading »There have been a number of claims in recent years that SMS messaging is dying, and that other forms of messaging will supersede SMS in the future. The main driver behind these suggestions has been the huge growth of instant messaging applications such as iMessage, WhatsApp, Facebook Messenger, BBM, Snapchat and the like. It cannot […]
Continue Reading »Good levels of communication and support are crucial for small businesses to succeed. A personal relationship with customers is also key to establishing customer loyalty to a business and SMS messaging provides a perfect manner in which to achieve this. Text messaging is extremely personal as it provides businesses with the opportunity to target precisely the […]
Continue Reading »Businesses are continuing to utilise SMS as a channel to drive the engagement of their customers and to expand their databases. Text messaging is an extremely effective manner in which to reach vast audiences instantly. Furthermore, this form of communication allows businesses to reach any mobile phone user, not just those who own a smartphone. […]
Continue Reading »SMS messaging has been around for over two decades and still remains one of the most commonly used methods of communication. The reasons for this are endless, ranging from the prompt delivery of each message, to the fact that the messages are guaranteed to be read by the specific recipient. There is no longer a need to […]
Continue Reading »There are countless advantages a business can gain by using a mass text messaging service. Because mobile communications is a rapidly growing sector, it is vital that businesses capitalise and keep up with the manners in which their customers communicate whilst on the move. Despite the clear growth in use of instant messaging applications such as […]
Continue Reading »SMS remains a global vessel to drive consumer engagement and help marketers expand their databases or potential customers. However, only a handful of businesses are utilising text messaging effectively as a means to target and communicate with their customers. Many businesses, particularly smaller companies, find the word ‘digital’ daunting, and instantly associate it with smartphones […]
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