Monthly Archives : April 2015 SMS keywords are words comprised of letters (and sometimes numbers) which can be delivered to a short-code (a short-code is effectively a shortened, highly memorable mobile number). Keywords are usually used by businesses to make sense of all the messages that are sent to a single short-code, because one short-code can serve multiple messaging functions! Keywords allow a business […]
Continue Reading »
Earlier this year WhatsApp revealed it now has over 700 million monthly users, placing the messenger app in first place among its competitors such as Kik and Facebook messenger, but does this mean these apps are replacing our SMS activity entirely? Well, when we consider that more businesses are using SMS messaging than at any […]
Continue Reading »
In January 2015, Microsoft unveiled a cheap, internet enabled Nokia mobile phone (Nokia 215), in a bid to help increase its market share in Africa, the Middle East and Asia. This no doubt, comes as a response to the huge growth of mobile communications including SMS messaging seen in these countries. Now, developing nations are demanding […]
Continue Reading »An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which […]
Continue Reading »
SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and […]
Continue Reading »For those of us who don’t speak Chichewa, Chipatala cha pa Foni means health centre by phone. In 2011, a so named health centre was launched by the non-profit organisation “VillageReach”, in a bid to connect expectant mothers in Malawi with health workers in order to receive the appropriate careened health services they require. In […]
Continue Reading »It is common for businesses to gage their success in SMS marketing based on the number of people who opt-in to receive their messages, however, there is also the alternative side to this which is: how many people opt-out of them. In a business’ ideal world, no customer would ever choose to leave their list, they would […]
Continue Reading »In the business SMS world , personalisation can be generated in a number of ways, for instance, adding a client’s first name to text messages. However, it can be taken far beyond that and implemented in a number of more sophisticated and creative ways. Admittedly, using someone’s first name in marketing is a very effective action, […]
Continue Reading »
Recent Comments