Monthly Archives : January 2016 
Companies are constantly searching for ways in which to further engage their customers via the use of apps, as the number of people owning a smartphone continues to increase. Aside from actions such as calling, emailing and text messaging, it’s clear to see why apps can dominate users’ mobile phone usage. Harvard Business Review, stated […]
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With the ever-growing number of mobile-oriented consumers, sending text messages to customers who have signed up to receive them can be an extremely effective tool to drive sales, build brand loyalty and broaden a customer base. Marketing managers can create an excellently worded, perfectly timed text message containing an SMS offer which is extremely enticing […]
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The greatest challenge for businesses who wish to start an SMS campaign is gaining SMS subscribers. This can often seem a very daunting task due to procedures which need to be followed and particular techniques which are far more effective than others. As for many businesses, particularly those new to the SMS game, this can […]
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In today’s digital world, none of us can escape the constant inundation of advertisements that bombard us throughout every aspect of our lives. Most of us, though tired of them, have grown accustomed to the countless intrusive pop-ups and colourful banners that follow us from site to site as we try and sift through pages […]
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