Embracing all Channels For Real Marketing Success

A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the wide reach they got with their initial opt-ins. As with most SMS campaigns, Seattle Sun Tan’s first goal was to collect their customer’s mobile phone numbers and gain their permission to send them deals in the form of an SMS message in the future. They were able to collect telephone numbers by using short code […]

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SMS Messaging for Schools: Keeping students and parents in the loop

As part of our ongoing series on the use of SMS by schools (previous post here), today we look at how teachers can use bulk SMS to keep both parents and students in the loop. One of the greatest problems teachers are faced with is how to keep in touch with parents of pupils, and similarly pupils themselves once they have left the classroom. In the past teachers would heavily rely on newsletters to pass information on to parents, either in a physical letter or electronically via email. However, such methods are flawed in a number of ways, as the physical newsletters depend entirely upon the student delivering it to their […]

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SMS Messaging for Schools: Send Emergency Updates Quickly and Easily

Schools are constantly working on ways to improve communication between staff and both parents and students alike, particularly under emergency circumstances where rapid response is vital. As mobile phone technology becomes even more widespread, growing numbers of schools are using SMS notifications to communicate information ranging from severe weather alerts to bomb threats. Why use SMS? Though there are a huge variety of ways to communicate today, for example via social media platforms such as Facebook and Twitter, SMS messaging remains the only method which users can reliably communicate to thousands of people and feel assured that the information has been delivered promptly and directly to the intended recipients. Schools worldwide are […]

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