There have been a number of claims in recent years that SMS messaging is dying, and that other forms of messaging will supersede SMS in the future. The main driver behind these suggestions has been the huge growth of instant messaging applications such as iMessage, WhatsApp, Facebook Messenger, BBM, Snapchat and the like. It cannot be denied that in some countries the use of person-to-person (P2P) SMS messaging has actually started to decline (meaning SMS is being used less for individual people to contact each other), but at the same time there has been a global increase in the use of application-to-person (A2P) SMS (where SMS messages are sent from an application […]