What is Two-Factor Authentication?

Two-Factor Authentication is most often used as a more secure means of logging into a website or application. This is because there are two components used to identify a user before they can log in or register to a system. Usually when this form of authentication is enabled, in addition to inputing their password, users must enter a unique verification code generated upon their attempted login. This verification code usually will expire after a short time, and is send to the user via a separate means of communication, such a SMS. The combination of these two steps increases the level of security of these applications and provides users with additional protection. […]

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SMS Re-Marketing: Targeting the Customer Who (Almost) Bought Your Product

SMS marketing is expanding and evolving as a platform through which businesses can target potential customers and communicate with existing customers. SMS messaging enables businesses to reach their customers faster than ever before, and also provide a simplistic but effective manner in which to circulate information such as offers or new campaigns. Even with this increase in SMS marketing we see today, most businesses are yet to exploit the full potential of SMS messaging in terms of re-marketing opportunities. Retargeting clients who have expressed interest in your products or services in the past is an extremely effective tool which can reap immense profits for a business. Re-marketing effectively enables businesses […]

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Using SMS to Send Reminders

More and more businesses, charities, schools, doctors surgeries and all kinds of other organisations are starting to use SMS messaging to send reminders. These can be for appointments, consultations, classes, lectures, things to remember to bring, or whatever else is a good idea to send a reminder for. But why send reminders via SMS? There are a number of reasons why SMS is an excellent way to send reminders: In today’s world there are very few people who don’t own a mobile device. SMS messages are instant, usually being received in a matter of seconds. The chance that a recipient might not notice your message is extremely low. And in fact, […]

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What is an API and what does it have to do with SMS?

An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which allows the communication of information between for example two websites, or a website and an SMS system. When a website or app requests you to ‘Log in via Facebook’ it is doing so through Facebook’s API, and clicking the button and logging in may share your list of friends or liked pages for use by the […]

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Using SMS Messaging for Customer Bookings and Appointments

Today, a large proportion of organisations and businesses use some kind of booking or appointment system as part of their service. In Healthcare, Sports and Fitness, Leisure, and many other industries, there are instances where customers need to specify a particular time and place to use the service on offer. This could be anything from a simple check-up at a doctors surgery, to a day’s sky diving in the middle of the country, but each business behind such services shares the same need for a well organised bookings system. Imagine being able to send an automatic reminder to all students booked onto a yoga class so that everyone remembers to […]

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