People across the globe are becoming more accustomed and comfortable with receiving and responding to text messages from relevant merchants and their service providers. As a result of this, SMS campaigns are on the rise for a huge range of different businesses, each incorporating them into their marketing strategies due to their direct response component. A recent survey carried out by SAP, established that 64%of consumers believe that businesses should converse with customers more frequently via SMS messaging. Furthermore, 82% of consumers were found to believe that organisations should make it as simple as possible for customers to communicate with them. Similarly, 76% of customers claimed they were far more […]

A 35-location tanning salon in Washington State by the name ‘Seattle Sun Tan’ was able to generate nearly $200,000 in new sales during the first month of their new SMS marketing campaign. The question is how did they grow sales by such an astounding amount in that initial month? The key is down to the wide reach they got with their initial opt-ins. As with most SMS campaigns, Seattle Sun Tan’s first goal was to collect their customer’s mobile phone numbers and gain their permission to send them deals in the form of an SMS message in the future. They were able to collect telephone numbers by using short code […]

As a personal method of communication, text messaging provides businesses with the opportunity to deliver information to the intended individuals directly to their phone numbers, ensuring only the targeted individuals receive the messages. SMS messaging allows businesses to contact their customers within a matter of seconds. As a result of this instant delivery, businesses hold the ability to immediately relay information to their customers. This method of communication is far more reliable and effective. In contrast to email opening rates of 25%, SMS messages hold a 95% open rate. For small businesses, marketing may seem more difficult than for larger, wealthier corporations with greater sums of money to invest into […]