When to choose SMS over other communication methods
One of the main concerns for many organisations is evaluating which method of communication will most successfully drive customer engagement. It is now possible to reach customers using a range of techniques, including SMS, email, push notifications and many more. Though there are several popular marketing channels, it can be difficult to determine when it is appropriate to use each one and how to strike a good balance between delivering information customers desire at the moments they wish to receive it. Instant to send, immediate to pick up Mobile correspondence has become the most impactful communication channel due to its colossal growth in recent years, achieving an astounding 85% penetration […]
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