For businesses: What’s content marketing and why’s it important?

In today’s digital world, none of us can escape the constant inundation of advertisements that bombard us throughout every aspect of our lives. Most of us, though tired of them, have grown accustomed to the countless intrusive pop-ups and colourful banners that follow us from site to site as we try and sift through pages to find the content we actually desire. More often than not, such techniques barely get a second glance and fade into the background. With our ever-growing junk folders full of SPAM and our recycling bins overflowing with ignored flyers, it’s time for businesses to step up if they want to be noticed amongst the marketing […]

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How to stop unwanted SMS spam

Spam text messages are a modern nuisance, plaguing our mobile phones with unnecessary adverts, often from businesses which don’t appear legitimate. However, it is possible for us to tackle the issue of spam texts by reporting them in order to minimise the number we receive. Here is a short guide explaining how to identify various types of unsolicited text messages and how to deal with the issues they cause. Identifying Texts as SPAM Spam messages are usually delivered to randomly generated numbers and advertise services such as PPI claim handlers, debt write-off firms or accident ‘ambulance chasers’. More often than not the sender will appear as an 11 digit mobile […]

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MasterCard Pioneering the Use of SMS for Security

In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in the wide scale acceptance of biometric security. Its success has has also been an important factorl in paving the way for other solutions to develop, such as the use of a smartphone camera to take a ‘selfie’ as a means of identifying users wishing to make payments. Based on this, MasterCard are set to introduce […]

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