5 Amazing Examples of promotional SMS Messages

SMS remains one of the most valuable vessels through which to drive consumer engagement and aid marketers in building their user list. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. There are countless benefits to SMS marketing, but perhaps one of the greatest is the power for marketers to not only reach those which own a smartphone, but anyone who has a feature phone too, which is currently estimated at 96% of the global population. Here we have compiled a list of 5 amazing examples of promotional SMS messages […]

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How SMS is Transforming Waste Management in Senegal

  Did you know that Thursday the 19th of November 2015 was World Toilet Day. While it may seem like and odd, or maybe even humorous, thing to dedicate to a day, its very serious. There are 2.4 billion people on the planet who lack access to proper sanitation. An issue which can lead to serious illness issues in some of the worlds poorest countries. The capital of Senegal, Dakar, has a waste management reputation that is is poor to say the least, with 80% of the cities people currently using pit latrines. This is far from an ideal situation as they can often get full and stay full for […]

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MasterCard Pioneering the Use of SMS for Security

In recent months, online shopping safety has been the focus of many of the large card providers. A growing number of innovative security features have been developed in the payment sector, several of which incorporated biometrics within mobile wallets to identify purchasers. A great example is Apple Pay’s fingerprint sensors which has been integral in the wide scale acceptance of biometric security. Its success has has also been an important factorl in paving the way for other solutions to develop, such as the use of a smartphone camera to take a ‘selfie’ as a means of identifying users wishing to make payments. Based on this, MasterCard are set to introduce […]

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