An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which […]
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SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and […]
Continue Reading »For those of us who don’t speak Chichewa, Chipatala cha pa Foni means health centre by phone. In 2011, a so named health centre was launched by the non-profit organisation “VillageReach”, in a bid to connect expectant mothers in Malawi with health workers in order to receive the appropriate careened health services they require. In […]
Continue Reading »It is common for businesses to gage their success in SMS marketing based on the number of people who opt-in to receive their messages, however, there is also the alternative side to this which is: how many people opt-out of them. In a business’ ideal world, no customer would ever choose to leave their list, they would […]
Continue Reading »In the business SMS world , personalisation can be generated in a number of ways, for instance, adding a client’s first name to text messages. However, it can be taken far beyond that and implemented in a number of more sophisticated and creative ways. Admittedly, using someone’s first name in marketing is a very effective action, […]
Continue Reading »Computers store letters and other characters by assigning a number to each one, therefore they essentially only process numbers. Prior to the invention of unicode, there were several hundred different systems whose purpose was to encode and assign these numbers. However, problems arose as no single encoding could contain sufficient characters for all the languages […]
Continue Reading »In order to succeed as a business it is crucial to understand what your customers want and know if you’re providing it for them. In order for companies to thrive they must constantly collect information about their audience to get a true grasp of what customers desire, and what they feel they’re missing. Businesses must […]
Continue Reading »There have been a number of claims in recent years that SMS messaging is dying, and that other forms of messaging will supersede SMS in the future. The main driver behind these suggestions has been the huge growth of instant messaging applications such as iMessage, WhatsApp, Facebook Messenger, BBM, Snapchat and the like. It cannot […]
Continue Reading »Good levels of communication and support are crucial for small businesses to succeed. A personal relationship with customers is also key to establishing customer loyalty to a business and SMS messaging provides a perfect manner in which to achieve this. Text messaging is extremely personal as it provides businesses with the opportunity to target precisely the […]
Continue Reading »Businesses are continuing to utilise SMS as a channel to drive the engagement of their customers and to expand their databases. Text messaging is an extremely effective manner in which to reach vast audiences instantly. Furthermore, this form of communication allows businesses to reach any mobile phone user, not just those who own a smartphone. […]
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