In order to compete in a market which is so saturated, often the key to success is for businesses to focus heavily on usability and simplicity in order to draw customers in. For instance, regardless of if a website carries an interesting concept, if it is difficult to navigate and hard to understand then the […]
Continue Reading »Many businesses can experience a plateau in customer numbers, and it can seem difficult to break past this point and continue expanding a customer base. However, with the right techniques businesses can thrive and continue to gain more customers. Here are five examples of innovative methods which businesses can implement: #1 Start Blogging Blogging is an […]
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More and more businesses are beginning to realise the potential of SMS messaging. Despite the growth of smartphone messaging apps like Whatsapp, the simple text message is still one of the most reliable, and universally adopted mobile technologies out there. The thing is that many businesses are reluctant to take advantage of SMS for fear of investing […]
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With 93% of the UK’s population owning a mobile phone and therefore having the ability to send and receive text messages, it comes as no surprise that SMS is currently one of the most important mobile marketing channels. Whilst one-way SMS has been implemented as a tool to keep people updated with news, discount vouchers […]
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In recent years, bulk SMS has further increased the capacity of text messaging as a service by allowing us to easily send a large number of SMS messages to the intended recipients and feel confident that these messages are read. The advantages of bulk SMS also apply to schools and universities to develop classroom interaction […]
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More and more businesses, charities, schools, doctors surgeries and all kinds of other organisations are starting to use SMS messaging to send reminders. These can be for appointments, consultations, classes, lectures, things to remember to bring, or whatever else is a good idea to send a reminder for. But why send reminders via SMS? There are […]
Continue Reading »Following the swift, steep revolution in mobile devices, businesses now more than ever must strive to go mobile in order to reach a greater proportion of customers. And although a number of mobile marketing methods are available, SMS messaging is the most effective method of discretely communicating with users at any time, instantly inviting them […]
Continue Reading »SMS keywords are words comprised of letters (and sometimes numbers) which can be delivered to a short-code (a short-code is effectively a shortened, highly memorable mobile number). Keywords are usually used by businesses to make sense of all the messages that are sent to a single short-code, because one short-code can serve multiple messaging functions! Keywords allow a business […]
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Earlier this year WhatsApp revealed it now has over 700 million monthly users, placing the messenger app in first place among its competitors such as Kik and Facebook messenger, but does this mean these apps are replacing our SMS activity entirely? Well, when we consider that more businesses are using SMS messaging than at any […]
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In January 2015, Microsoft unveiled a cheap, internet enabled Nokia mobile phone (Nokia 215), in a bid to help increase its market share in Africa, the Middle East and Asia. This no doubt, comes as a response to the huge growth of mobile communications including SMS messaging seen in these countries. Now, developing nations are demanding […]
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