Using SMS to Send Reminders

More and more businesses, charities, schools, doctors surgeries and all kinds of other organisations are starting to use SMS messaging to send reminders. These can be for appointments, consultations, classes, lectures, things to remember to bring, or whatever else is a good idea to send a reminder for. But why send reminders via SMS? There are […]

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How to Get Mobile Marketing Right

Following the swift, steep revolution in mobile devices, businesses now more than ever must strive to go mobile in order to reach a greater proportion of customers. And although a number of mobile marketing methods are available, SMS messaging is the most effective method of discretely communicating with users at any time, instantly inviting them […]

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What are SMS keywords and why should we use them?

SMS keywords are words comprised of letters (and sometimes numbers) which can be delivered to a short-code (a short-code is effectively a shortened, highly memorable mobile number). Keywords are usually used by businesses to make sense of all the messages that are sent to a single short-code, because one short-code can serve multiple messaging functions! Keywords allow a business […]

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What is an API and what does it have to do with SMS?

An API (Application Programming Interface) allows two completely seperate systems/applications/websites to communicate with each other and exchange information. API’s can be used by social media platforms, for example Facebook, Twitter, Youtube etc. so that separate applications owned by other organisations can interact with them. A form of agreement is established between two software providers which […]

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How are Businesses Using SMS Today?

SMS can be utilised by a range of businesses in a number of great ways. Here are a few examples of different departments which could incorporate SMS messaging into their communication with customers and potential messages they may send. Restaurants and Bars SMS messages can be used as a means to communicate with customers and […]

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Unicode – What is it and why is it important for SMS?

Computers store letters and other characters by assigning a number to each one, therefore they essentially only process numbers. Prior to the invention of unicode, there were several hundred different systems whose purpose was to encode and assign these numbers. However, problems arose as no single encoding could contain sufficient characters for all the languages […]

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Why Small Businesses Should Use SMS

Good levels of communication and support are crucial for small businesses to succeed. A personal relationship with customers is also key to establishing customer loyalty to a business and SMS messaging provides a perfect manner in which to achieve this. Text messaging is extremely personal as it provides businesses with the opportunity to target precisely the […]

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